More homeowners now start with an assistant instead of a search box. To be the business it names, your site has to give it something it can actually read. Most cannot, and nothing on the site looks broken.
Takes about a minute. We send the full report to your inbox.
An assistant will only recommend a business it can identify, reach and quote. Each of these is a place that quietly breaks, and none of them show up as an error on your website.
Your name, phone, address and hours published as data, not just printed in your header graphic. Without it, an assistant is guessing who you are from page copy.
Several phone numbers or spellings across your site read as several different businesses, and confidence in all of them drops.
Your robots.txt can quietly block the exact crawlers that fetch your page when a customer asks a question. Plugins and templates do this by accident.
A leftover "do not index" tag from a staging build makes a page uncitable no matter how good it is. It is the most common thing we find.
An assistant can only recommend you using sentences you gave it. Pages that answer the questions customers actually ask get quoted. Brochure pages do not.
Star widgets loaded by another company are invisible to a model. If your rating is not published as data, the reputation you earned does not count here.
What you do, and where you do it, in a form that can be matched to "who does gutter guards near me" instead of hoping the wording lines up.
A reachable sitemap so nothing is missed, and the newer summary file some assistants now check first.
You can sit at the top of the results page and still be skipped when someone asks an assistant the same question out loud. The two run on different inputs.
People used to type three words and scan ten links. Now they ask a full question and get one answer with a short list of names. There is far less room on that list.
A person forgives a messy page and finds your number anyway. A model does not. If your details are not machine-readable, they may as well not be there.
There is no alert when an assistant skips you. The site keeps loading, the phone is just quieter, and nobody can point to what broke.
Your homepage is enough. We only read what is already public, exactly as any crawler would.
Your site opens in an actual browser, desktop and mobile, so we grade what really renders rather than what the code claims.
Your score, every gap in plain English, and the order to fix them in. Yours to keep, and yours to hand to whoever maintains your site.
Yes. No card, no trial, and no obligation. We run these because the fastest way to show what we do is to show you something true about your own business.
No, and be careful with anyone who says otherwise. This measures readiness, which is the part you control: whether your site gives an assistant something it can read, trust and quote. Readiness comes first, and being named follows from it.
No. We read only what is already public, the same as any search crawler. Nothing is changed, and no login is needed.
Most first scans are, and nearly every gap we find is a settings or markup fix rather than a rebuild. The report lists them in the order worth doing, so you can hand it to whoever maintains your site and be done.
No. An SEO audit asks why you rank where you rank. This asks whether an assistant can identify and quote you at all, which is a different set of signals and increasingly a different source of calls.
You get the report and it is yours. If you want help implementing it we will say so once, and if not, the report still stands on its own.
Lead Nurture Close™, a marketing company for home service contractors. Our team plus our own systems run this scan and everything else we deliver. People stay in the loop, which is the only way we work.